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Jewellery house launches youth campaign with Nancy Ajram
Nancy Ajram makeup
Jan 26, 2019    05:47 PM
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SHOTLIST
AP Entertainment
Dubai, 21st June 2006
1.Tilt down poster to table of people at presser
2. Nancy Ajram enters presser
3. Various Nancy Ajram
4. Pan presser
5. SOUNDBITE (Arabic) Nancy Ajram - on why she chose the Farfasha Damas Collection:
"I received a call from Damas and the World Gold Council, they asked me to be the ambassador for their new collection Farfasha. I was so happy when I heard that I would be the ambassador for a big company like Damas and the World Gold Council and I was even happier when I saw the collection because it's a lifestyle collection and it suits all women. I received lots of calls especially from my friends in Kuwait asking me why they didn't have the collection yet."
6. Nancy Ajram video clip being played on screen
7. SOUNDBITE (Arabic) Nancy Ajram:
"I had lots of promotional offers from other companies but I only approved two of them: 'Coca Cola' and the 'Damas' Jewellery one with the World Gold Council. The reason for this was because they are one of the biggest companies in the world, I accept their rules and they accept my rules and I am so comfortable with them and happy. Honestly I am working very hard because I love to succeed all the time. I am not doing it for financial reasons as much as am to make good promotion material that should help me be successful, thank God we got more than we expected."
8. Nancy Ajram video clip being played on screen
9. Soundbite (Arabic) Nancy Ajram on what she is doing next:
"There is a new video clip for one of my new album songs (Ehsas Egded) it's a Lebanese song, it will be directed by Saeed Al-Marooq and its my first deal with him. The video is new and I have new look in it, it has a new idea."
10. Nancy Ajram video clip being played on screen
11. SOUNDBITE (Arabic) Nancy Ajram:
"My makeup artist is Fadi Kataya, I get my hair done at Pace Et Luce Saloon (Wassem Merooz) and my dress designer is the international designer Mr. Zuhair Murad. Other dresses like the dress that I am wearing today dress are not made especially for me."
12. Nancy Ajram video clip being played on screen
LEBANESE STAR ADDS A TOUCH OF GOLD TO JEWELLERY CAMPAIGN
Jewellery house 'Damas' and the 'World Gold Council' launched a campaign with Arabic singing sensation Nancy Ajram in Dubai yesterday (21st June.)
The innovative youth campaign "Farfasha and Romance" (Fun and Romance) is aimed at introducing onto the jewellery market fashionable, contemporary and affordable gold jewellery that appeals to the younger generation.
Nancy signed the two-year contract with Damas a for their new campaign, during which she will launch several new products for the company aimed at the Middle Eastern youth. Ajram, with her energy, popularity and superstar status made her the obvious choice for the campaign.
Nancy Ajram was eight years-old when she started her musical journey, singing oldies with her grandmother. She made her first public performance when she in a contest called "Noujoum Al Moustakbal" ('Stars of the Future') where she won first prize.
She subsequently went on to launch her first album 'Mehtagalak' ('I'm in Need of You') in 1998, followed by 'Sheel Eyounak Anni' ('Take Your Eyes Away From Me') in 2001. Her recent album 'Ya Salam' ('How Wonderful') contains a series of hit songs in the Arabic music world.
The 'Farfasha' gold collection's blueprint is its supple outline. Farfasha will be available in rings, earrings, necklaces, and pendants exclusively at Damas shops.
The collection will be launched across the GCC (UAE, Kuwait, Qatar, Baharain and Oman) and Levant (Lebanon, Egypt and Jordan.)


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